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E-commerce / SaaS

40 Hours Eliminated: Automating Product Descriptions for a 7-Figure E-commerce Brand

A 7-figure e-commerce business with 2,000+ products was drowning in manual content work, spending 40 hours per month just on product descriptions. We automated the entire process, saving 40 hours per month, reducing costs by 70%, and eventually turned the solution into a standalone SaaS product.

Time saved

40 hrs/month

Cost reduction

70%

Speed improvement

90% faster

Monthly savings

£560

The Challenge

Our client, a 7-figure vape e-commerce brand managing 2,000+ products, was launching up to 40 new products every month. Each one needed a compelling, SEO-optimised product description. And every single one was written manually.

The Process:

A content writer researched and drafted copy, a data entry person sourced imagery and uploaded, and an editor formatted in their basic HTML editor. Each product description took 1 hour to complete, costing £20 in labour costs per description, £800 per month minimum.

The Hidden Costs:

But the cost wasn't just financial. They faced massive inconsistency across different writers, constant bottlenecks during big product launches, and their talented content writer was spending time on repetitive, low-value work instead of strategic campaigns.

The Scaling Problem:

Finding niche-specific writers for vape products was nearly impossible, and the ones they found got burnt out quickly. Launching 100 products in a month? Forget it.

What They Tried First

Before building a custom solution, they explored the obvious approaches. None worked.

Manual ChatGPT prompting

Still time-consuming, inconsistent output, frequent hallucinations about product specs, no control over formatting, and required constant human oversight to catch AI mistakes.

Hired more copywriters

Expensive, inconsistent quality across writers, hard to find niche experts, and scaling meant endless recruitment cycles.

Offshore writers

Quality issues, lost brand voice, endless revision cycles, and time zone coordination headaches.

Description templates

Robotic output that didn't convert, customers could immediately tell it was templated, no flexibility for different product types.

The Solution

We approached this challenge with an automation-first mindset. The client had already automated much of their operations to scale from £50 to 7 figures. Product descriptions were the next bottleneck to eliminate.

Stage 1: Autonomous Research

The system gathers comprehensive data about each product by scraping publicly available information, analysing uploaded documents (manuals, spec sheets), extracting key features and specifications, and identifying target audience and use cases.

Stage 2: Dynamic Prompt Construction

ProductEasy doesn't use generic prompts. It builds custom writing instructions for each description by pulling the brand's writing style from Airtable, applying the chosen tone, loading collection-specific structure templates, and intelligently deciding content structure.

Stage 3: Structured Content Generation

Using Claude Opus 4, ProductEasy generates on-brand product copy that matches the client's voice, SEO-optimised content with proper keyword usage, beautifully formatted HTML with custom themes, and product schema markup baked in for search engines.

User Experience

The user experience is dead simple: Add basic info (product name, brand name, optional documents), set up collection rules once, click generate and wait 60 seconds, then copy and paste beautifully formatted HTML.

Before vs After

Before Automation

  • 1 hour per product description
  • £800/month in labour costs
  • 40 products/month maximum capacity
  • Inconsistent quality and formatting
  • Content writer burnt out on repetitive work

After Automation

  • 1 minute per product description
  • £240/month in costs
  • 100+ products/month capacity
  • Consistent professional formatting
  • Content writer focused on strategic work

Results

  • 40 hours per month freed up for high-value work (down from 1 hour per description to 1 minute)
  • 70% reduction in content costs (from £20 to approximately £6 per description, saving £560/month)
  • 90% faster product launches (can now handle 100+ products/month)
  • Consistent formatting across all collections with professional, beautifully themed layouts
  • SEO-optimised with proper schema markup built in
  • Minimal edits needed, team loves the output quality
  • Content writer now focused on brand collaborations, YouTube content, and strategic campaigns
  • No more calendar reshuffles, stressed-out team, or hiring bottlenecks

Live Example

Below is a real product description generated by ProductEasy for the Caliburn G3 Lite Koko Vape Kit. This interactive component was created in under 60 seconds.

From Client Solution to SaaS Product

The success of this automation led us to turn ProductEasy into a standalone SaaS product. When the team saw what it could do, the feedback was unanimous: 'This changes everything.' We realised this wasn't just solving one e-commerce business's problem, it was solving a universal pain point. Early customers are seeing similar results: fashion brands with 300+ SKUs saving 30+ hours/week, consumer electronics stores launching products 85% faster, and health & wellness brands maintaining consistent voice across massive catalogues.

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